KATAKANA SQUARE

TYPEFACE DESIGN

PARAMETERS

Create a typeface.
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Non-western characters only.
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Must have full language upper & lower cases.
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Must have 10 digits and 5 symbols.

PROCESS

My favorite non-western typography comes from Kufa, Iraq. Kufic Script is the oldest handwritten script, and set me up for a creative breakthrough. "Kufic Square" is a style used in many mosques, where the text is often illegible unless deciphered, but reads script of the Koran in an ornamental way. In order to ensure uniqueness, I applied a similar concept to Katakana Japanese and this was my result.

RESULT

I transformed Katakana Japanese and Kufic Square to become a completely new style for writing Japanese. Below is the word 'Jewel' (translated into gem), that loses legibility unless you have studied the letter forms.
Each character maintains a perfect 1:1 ratio of positive and negative space, and with some creativity they can all be made into perfect squares or ornamental patterns.

BURNT COOKBOOK

PAGE LAYOUT | COVER DESIGN | PHOTOGRAPHY

PARAMETERS

Create a cookbook based on a cooking film.

Must have cover, spine, and back cover.

Must have two spreads showcasing two recipes that are directly related to the film.

PROCESS

Burnt with Bradley Cooper is one of my all-time favorite films. Adam Jones is a washed up executive chef of the Langham, that ends up fighting to receive his 3rd Michelin Star. His process if flawless, his kitchen is perfectly kept, his dishes are of the highest luxury. I wanted to create a cookbook that gives the same feel as if you were dining at the Langham. Minimalist style, hints of popping color, and a clean layout.

RESULT

I decided that to showcase the dishes, illustrations would not suffice. I cooked each dish, with some altered ingredients, and set up a photoshoot to get the closest representation possible from an apartment kitchen. I selected Futura as my typeface for it's durability as both a display and a body type. The sharp qualities of Futura echo chef's knives; this project would not be the same without it.

KELLOGG'S MURAL

2-PANEL MURAL DESIGN

PARAMETERS

Create a mural for any setting that relates to food, or cooking in a historical context.

PROCESS

I focused on multiple perspectives, creating a 2-Panel Mural with a perspective shift during the experience. When approached, the mural eases you in the transition from far-vision, into close-up, back into a fading perspective.

RESULT

John Harvey Kellogg was a bland character, I must assume, his rigidity in personality is suggested by many of his philosophies. I created his image in his very own original bland cereal, which has a sort of poetic quality to it.

WEB DEVELOPMENT

Click a computer, and check out some
more websites I've developed.

I created the branding, website, and developed marketing strategies for Donald Jewell Associates. The logo was given a facelift from Don's old firm, new website was created 100% from scratch CMS. Launch coming in June 2020.

This was my first official rebrand under my own company. This eCommerce site was built using Webflow, where I am proud to display my designs and photography across multiple digital platforms.

In December 2019 I took over as CSU Student Veterans Organization Webmaster. I created the full site, using client photography and branding. To clarify, logos were not done by me, but check back soon as we continue to discuss a rebrand.

CSU MARKETING

3 DIFFERENT OFFICES

Creative Director @ CSU Student Government

Lead Designer at Lory Student Center Marketing

Creative Services Manager at Student Media

5 DIFFERENT POSITIONS

At LSC Marketing, I was promoted to Lead Designer after 14 months of employment.

At Student Media, I was promoted to Creative Services manager in 3 months of employment.

100s OF SUCCESSFUL EVENTS

I had the opportunity to work with countless clients, manage up to 25 projects at once, take lead roles in major projects, and above all - provide excellent results in design, but also in attendance and overall revenue of department.